Trent Jones II = Powerful Brand Study Confirms That Robert Trent Jones II Is Most
Valuable, Powerful Brand Among Golf Course Architects
PALO ALTO, Calif., March 15, 2010 …According to a
recent study by The Golf Research Group—an independent provider of business
information for the golf industry— a developer’s choice of golf course
architect has enormous impact on the sales performance of real estate
surrounding a golf course.
Large land developments that include golf sell at a
70% higher premium per square foot and sell twice as quickly as those
without golf. But in its extensive study of 1,200 U.S. golf real estate
projects over a ten-year period, The Golf Research Group also discovered
that not all golf is created equal. The group’s report shows that the real
estate value of golf projects averages $49 million. But when one of the top
ten golf course architects is involved value rises to $90 million, an 84%
increase.
And if that architect is Robert Trent Jones II (RTJ
II), the value climbs even higher. The report states, “The Robert Trent
Jones II name is the most valuable brand, delivering an average value per
project of $114 million—a 232% premium over the average project—or again,
to put it simply, the Robert Trent Jones II name adds an additional $65
million . . . Homes on Robert Trent Jones II courses showed the highest
appreciation in value over the ten-year period, delivering a 356% gain.”
The Golf Research Group study also suggests that RTJ
II’s recent work is among its best, stating, “Today the Robert Trent Jones
II name is the most powerful brand in the business. It continues to gain
power as a result of a recent series of masterworks such as Chambers Bay
and The Patriot in the U.S.; Lübker Golf Resort and The Scandinavian in
Europe; and Rainbow Hills and Sky Hill in Asia.”
Robert Trent Jones II is the preeminent golf design
firm worldwide, having created more than 270 courses in more than 40
countries on six continents. Trustees of a great tradition of golf course
architecture, RTJ II is committed to working in harmony with nature to
craft the best golf course on each unique site. Headquartered in Palo Alto,
California, but with satellite offices across the globe, the RTJ II design
team has experience in every aspect of golf course development, and the
ability to provide support and expertise from conception through completion
of any project. The firm delivers state-of-the-art, sustainable golf course
projects for exceptional clients worldwide.
