Tour Edge officially launched their new Hot Launch SuperSpin wedges at the 2018 PGA Merchandise Show back in January and began offering the new premium performance clubs at retailers nationwide this month.
In one of the most exciting golf club launches of 2018, Tour Edge's new Hot Launch 3 line features a complete lineup from driver to wedge, all designed to fill a niche as the best pound-for-pound technology and performance at a mid-tier price point.
The all-new Hot Launch SuperSpin wedges feature CNC milled grooves that are at the maximum depths allowed by the USGA, providing the best in spin around the greens. The SuperSpin also features a beveled leading edge and a more rounded cambered sole for a smoother turf interaction from any lie.
According to Tour Edge the toe weight technology creates an expanded sweet spot and maximizes stability on impact.
"When I was designing the new Hot Launch SuperSpin wedge with my team, we took great lengths in formulating the shape of this wedge," said Tour Edge founder and Master Club Designer David Glod. "It's a classic wedge shape with a beveled edge and more rounded cambered sole, so it glides through the turf. Computer milled grooves bring it to the USGA maximum and that is what produces the exceptional control and spin that led to the name of the wedge."
The Hot Launch series is designed to specifically to take advantage of the emerging growth segment of customization within the equipment market and until the launch of Hot Launch by Tour Edge; the value segment of this market has been largely under-serviced.
Tour Edge plans to have up to 1,000 custom fitting centers across the country that will feature the new mobile HL3 custom fitting bag and their unprecedented 48 hour guaranteed delivery on custom fit orders.
"We are aggressively marketing the message that every golfer should be getting custom fit, and that it is especially high handicap players who have the most to gain by getting fit," said Tour Edge Vice President of Marketing Jon Claffey. "You don't need to spend your kid's college tuition to get into a high-performance, high-technology game-improving set of golf clubs. Our goal is to open the flood gates on custom fitting and HL3 has proven to be the perfect product to accomplish this goal with its advanced technology, top-tier performance and amazing price structure."
The Hot Launch SuperSpin wedge comes in six lofts, every two degrees from 50 to 60 degrees.
The stock shaft for the Hot Launch SuperSpin wedge is a UST Mamiya designed exclusively for the HL3 line. It is available in Ladies, A-flex, Regular and Stiff shafts. The set is also available in KBS Tour 90 steel shafts in Regular and Stiff shafts.
The Hot Launch SuperSpin wedge began shipping last week and is available at an authorized Tour Edge retailer. Each wedge will retail for $59.99 in steel and graphite. To find a Tour Edge retailer near you visit touredge.com
#Hot Launch Superspin Wedges
#CNC Milled Grooves
#Hot Launch by Tour Edge
#2018 PGA Merchandise Show