OGIO Introduces Trend-Bashing Bag Styles, Colors for Golf's Emerging
Audience
BLUFFDALE, Utah
(December 1, 2009) - Tattoos and tans. Baggy surfer shorts and pin-thin
slacks. Crew cuts and mop tops. A stroll through the mall is no longer
the only place to spot such varied fashion; today, a quick visit to the
local muni can offer the same visual schizophrenia.
With the modern golfer demographic representing a wider range
of ages, incomes, and lifestyles, the demand for beyond-basic-black
golf bags has exploded. And who better than OGIO to deliver the goods?
This season, OGIO is unveiling a surprising yet confident array
of colors and styles for golfers of all walks of life. "It's no longer
the country-club-Polo-wearing crowd that's dominating the field,"
explains Tom Gocke, the company's global vp of golf. "Today, it
wouldn't be shocking to find a foursome comprised of a C.F.O., a
work-at-home Mom, a grad student and a tattoo artist. They may have
diverse styles, but they all share a passion for the game. Our new line
is designed to cater to their unique personalities while still
delivering consistently solid performance on the course."
Some of OGIO's ground-breaking 2010 styles include:
- Apple: This bright natural green pops against gray and black
backgrounds.
- Blackwatch Plaid: The game's most iconic pattern takes on a
contemporary flair in OGIO's capable hands, with a blue-on-green plaid
interrupted with solid color blocking.
- Cord: Wide whale stripes in cappuccino corduroy evoke the retro-chic
style of the 70's.
- Hoth: Various shades of steely gray are teamed with a dusky blue in
creating an urban camouflage look.
- Koi: Tonal black-on-black still delivers loads of style with this
fluid and feminine pattern that blends subtle florals with soft
perforated patterns.
- Ladapus: A modern spin on argyle teams gray and royal blue in a bold
geometric.
- Onslaught: Channel surf at high speeds, and grab random images from
each station. Then stitch these screen shots together in a
semi-cohesive pattern. The result: a visual onslaught for the modern
golfer.
- Plaidapus: OGIO hits its best angles with a combination of turquoise,
mossy green, and black in an attention-grabbing geometric design that
could hold its own in the Museum of Modern Art.
- Prizmata: If Transformers took time off to golf, this would be their
on-course weapon of choice: an angular gray pattern shocked with red
color blocking that looks like it could transform itself at any moment.
- Sherlock Plaid: It doesn't come with a pipe or fog machine, but this
mossy green and orange combination looks every bit the part of its
namesake nonetheless.
OGIO's stylish golf bags are available immediately through most golf
specialty stores nationwide, as well as sporting goods stores and green
grass shops. For more information, visit
www.ogio.com.
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