BEAVERTON, Ore. (October 20, 2009) - Nike Golf has designed a new golf
ball that provides explosive distance and powerful precision, and it
has a name that is symbolic of its performance. The new Nike CRUSH ball
is designed for golfers who are motivated by out driving everyone in
their foursome and then owning their bragging rights.
Aiding golfers to "crush" the ball, the Nike CRUSH combines a softer
compression core, optimized cover design and new DMC Coating® to reduce
unwanted side-spin and maximize ball velocity for straighter, longer
distance. The larger and softer, high energy core provides high
velocity and delivers unrivaled feel. The Directional Micro-Composite
Coating or DMC Coating® is the first of its kind; a smart coating that
is designed to lower spin for driver shots that would normally slice or
hook.
"I believe we've done a great job designing a longer and straighter
golf ball for a wide range of swing speeds at a mid-tier price, "said
Rock Ishii, Director of Product Development for Nike Golf balls. "CRUSH
is a natural fit for those who love the game and want to continue to
evolve as better golfers."
Optimized for driver head speeds of 80-95 mph, the newly designed thin,
two-piece ionomer blend cover enhances greenside feel and playability
while increasing ball speed and maximizing distance off the tee. The
Nike CRUSH features a 312-dimple design that produces lift for longer
carry and consistent ball flight.
Availability: November 1, 2009
MSRP: $30.00
Construction: 2-piece
Compression: 63
Dimple Pattern: 312
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