Titleist Advances Technology Leadership Position With
Introduction Of New Pro V1 And Pro V1x Offerings
Product Enhancements Made to World's Most Played and
Best-Selling Golf Balls
Fairhaven, MA - Titleist,
the golf ball technology leader wherever competitive golf is played,
announces the introduction of the New 2009 Pro V1 and Pro V1x.
Committed to exceeding the requirements of most of the world's best
professional tour players, as well as discerning amateur and
aspiring golfers globally, Titleist once again raises the bar for
high quality and performance by making the most played and
best-selling golf balls even better. The product improvements to its
flagship models have been engineered to deliver longer distance and
enhanced Drop-and-Stop scoring performance with improved cover
durability.
"Pro V1 loyalists, and golfers ranging from the world's most
accomplished players to those aspiring to optimize their games, will
experience longer distance with improved scoring performance on Pro
V1, as well as longer distance on New Pro V1x, with the added
benefit of more durable covers on both models," said George Sine,
Vice President Golf Ball Marketing and Strategic Planning, Acushnet
Company Worldwide. "At the onset of the New Pro V1 and Pro V1x
development process, we engaged in comprehensive research with Tour
Played golf ball consumers toward determining which attributes were
most important and beneficial to their games. Our findings were
extensive and the resulting improvements address the expectations
cited by the target audience as being vital toward optimization of
their game and important to their golf ball selection.''
NEW PRO V1: Longer Distance. Improved Scoring Performance. More
Durable.
Since taking the golf industry by storm in the fall of 2000, the
three-piece multi-layer Pro V1 continues to serve as the high
performance standard by which all other golf balls are compared and
measured. The New 2009 Pro V1 maximizes distance, durability and
performance, and benefits a wide range of golfers with varying
launch conditions.
"By reformulating and increasing the size of the core, we have
increased ball speed, making the New Pro V1 even longer than its
predecessor," said Bill Morgan, Senior Vice President, Golf Ball
Research and Development, Acushnet Company. "In addition, a new high
performance Urethane Elastomer cover formulation improves cover
durability. The new cover, new core, and redesigned thinner
Ionomeric casing layer, improve Pro V1's legendary Drop-and-Stop
scoring performance."
Titleist's Tour-proven, high-coverage
392 dimple design with Staggered Wave parting line contributes to
consistent ball flight. The New Pro V1 will remain the most suited
and game optimizing technology within the Pro V1 family for the
majority of amateur golfers looking to lower their scores with the
proper golf ball selection.
New Pro V1 Features and Benefits
• Newly reformulated and larger core provides soft feel, while
contributing to longer distance.
• Redesigned thinner, Ionomeric casing layer contributes to improved
Drop-and-Stop scoring performance.
• A new, high performance Urethane Elastomer formulation offers
improved cover durability on all shots.
• Tour-proven high coverage 392 multi-dimple design with Staggered
Wave parting line for consistent ball flight.
NEW PRO V1x: Longer Distance. More Durable.
"The New 2009 Pro V1x is the ultimate performance companion to the
New Pro V1," said Morgan. "A four-piece, dual core design featuring
a redesigned Ionomeric casing layer, controls the spin rate on full
iron shots into and around the green, in addition to providing
increased distance off the driver."
An improved high performance Urethane Elastomer cover delivers
improved cover durability, while its Tour-proven high coverage 332
dimple design with Staggered Wave parting line generates penetrating
trajectory and consistent ball flight. Utilizing Titleist's
industry-leading multi-component technology and manufacturing
process excellence, the New Pro V1x is designed to optimize ball
flight and increase driver distance. The spin control and flight
characteristics have made Pro V1x the ball of choice for many of the
game's longest players and the New Pro V1x will surpass its
predecessor.
New Pro V1x Features and Benefits
• Soft center, high energy 1.550'' dual core delivers low spin and
increased velocity.
• New, speed enhancing Ionomeric casing layer controls driver spin
for longer distance.
• Low spin can provide greater control and green-holding ability
with full iron and wedge shots.
• A new, high performance Urethane Elastomer formulation offers
improved cover durability on all shots.
• Tour-proven high coverage 332 multi-dimple design with Staggered
Wave parting line for consistent ball flight.
"As we have successfully employed throughout our near 75-year
history of golf ball technology leadership, the New Pro V1 and New
Pro V1x improve upon current models and deliver superior
performance, quality, distance, consistency and durability than our
prior benchmark products," said Sine. "We have advanced Pro V1 and
Pro V1x with the goal of not merely meeting, but exceeding golfers'
expectations. Professionals and amateurs alike have accompanied us
every step along the way by providing insight, feedback and
validation that has resulted in our best effort to make every shot
count for Pro V1 loyalists and current players of Tour Played
products seeking to advance their games."
AVAILABILITY AND PRICE: The New Titleist Pro V1 and Pro V1x golf
balls begin shipping to golf shops in mid-February, with a suggested
retail price of $58 per dozen (MAP: $45.99). Both models will be
sold in traditional dozen and three-ball sleeves. Play numbers 5-8
also will be available in addition to the traditional 1-4.
MERCHANDISING AND MARKETING SUPPORT: The New Pro V1 and Pro V1x will
be sold in traditional dozen and three-ball sleeve configurations
and will sport contemporary new packaging unveiling a new black and
copper template complemented by the platinum color equity and lens
flare graphic that has become synonymous with the Titleist Pro V1.
Merchandising support includes Launch Packs, dedicated trial and
sustaining displays, extensive sampling, as well as in-shop signage
and point-of-sale materials.
ADVERTISING: The Pro V1 family will be supported by print,
television, and internet advertising campaigns, as well as an
on-line video. The campaign will feature the tagline "Every Shot
Counts" and include dozens of Titleist golf ball players across the
worldwide professional tours who rely upon the Pro V1 and Pro V1x
for their success. The New Pro V1 and Pro V1x also will be supported
through Tour leadership promotion, immediacy print and on-line
advertisements and weekly e-newsletter updates.
ON TOUR: Prior to their marketplace introduction, Titleist high
performance golf balls are tested and validated across the worldwide
professional tours, as well as with club professionals and better
playing amateurs. The New Pro V1 and New Pro V1x golf balls have
found instant acceptance and success on the 2009 PGA Tour, as Pat
Perez captured the first PGA Tour win with a New 2009 Pro V1x golf
ball at the Bob Hope Classic. It was the first career win for Perez,
who fired a 33-under 327 at the 90-hole event. A total of 44 players
trusted the New 2009 Pro V1 and Pro V1x at the Bob Hope Classic. In
fact, the New 2009 Pro V1x was the most played ball at the event
with 23 players, followed by the New 2009 Pro V1 with 21 players.
At the season-opening limited field, winners-only Mercedes-Benz
Championship, Davis Love III tied for second playing the New Pro
V1x, as half of the 20 Titleist golf ball players in the field made
the switch to the new 2009 models the first week it was available.
At the Sony Open in Hawaii, the first full-field tournament of the
year, 41 players transitioned to the New Pro V1 or Pro V1x, and were
the most played models at the event. Titleist Brand Ambassador Adam
Scott and Titleist golf ball loyalist David Toms tied for 2nd
playing the New Pro V1.
In addition to Scott and Toms, other players making the early season
transition into the New Pro V1 include Camilo Villegas, Tommy Armour
III, Jason Bohn, Chris DiMarco, Brad Faxon, Brian Gay, Paul Goydos,
Bill Haas, Jerry Kelly, Troy Matteson, George McNeill, Ryan Palmer,
Corey Pavin, Brett Quigley, Chez Reavie, Jeff Sluman and Scott
Verplank, to name a few. Joining Perez and Love on the New Pro V1x
roster are J.B. Holmes, Mark Calcavecchia, Daniel Chopra, Ben Crane,
Jarrod Lyle, Scott McCarron, Arron Oberholser, Joe Ogilvie, Jesper
Parnevik, Tom Pernice, Jr., Kenny Perry, Andres Romero, Nick Watney
and Bubba Watson, among others.
WHAT THEY'RE SAYING ABOUT THE NEW PRO V1:
"I put the New 2009 Pro V1 in play straight away. I was really
excited about this ball coming out when we were testing it last
fall. I showed up here this week (Mercedes-Benz Championship) with a
few dozen in the locker and it feels great. I just really like the
feel I get off it, especially around the greens. I can even feel it
with the longer clubs and the driver. It just feels more workable. I
certainly like that aspect of the ball."
- Adam Scott, who finished tied for 2nd at Sony Open in Hawaii.
"I am really happy with the New 2009 Pro V1. It was an easy change
for me. This has a little more spin and I have gained more control
from tee-to-green."
- Camilo Villegas
"I notice a much stronger ball flight with the New 2009 Pro V1 than
the previous model. It has some 'pop' to it off the driver and has
good flight with the irons. I was looking for more spin with my
wedges and this ball gives me that. I also notice improved
durability. There has been a few times with this new ball I thought
I might have sheared it and it still looked like new. It's better. I
put it into play the first chance I got."
- Troy Matteson
"The first time I tried the New 2009 Pro V1, I couldn't believe how
much distance I gained off the tee. It still carries well, but when
it hits the ground it takes off. I hit some 3-woods that I couldn't
believe how far they went. It feels like it's coming off the club
faster."
- Jeff Sluman
WHAT THEY'RE SAYING ABOUT THE NEW PRO V1x
"I shot 4-under the first day I put the New 2009 Pro V1x into
competition at Kapalua. When I made the first putt I hit from 10
feet, I knew it was going to be a good ball. I drove it great, and
the little shots under the wind worked real well. The hard wind at
Kapalua is a tough place to put a new ball into play for the first
time, but I practiced with it a few rounds, played with it in the
Pro-Am, and then to get it in under the gun with 4-under was a great
start for me and the new golf ball."
Davis Love III following the first round of the season-opening
Mercedes-Benz Championship.
He finished 2nd at the event.
"The more I use the New 2009 Pro V1x, the better I like it. It had a
soft but solid feel from the first time I tried it. I've noticed
improved playability with my irons and I'm able to hit different
types of shots. With this New Pro V1x, I'm able to take something
off the shot and it still performs just the way I want. I put it
into play at the Sony Open, the first week I had it."
- Arron Oberholser
"The New 2009 Pro V1x works great, particularly in the wind. It has
a more penetrating ball flight and holds its line better than the
previous model. I've gained distance off the tee and really like the
ball flight I'm getting with both my metals and irons. I think it is
a great ball. Thumbs up all around."
- Joe Ogilvie
