August 29, 2016
Norcross- GA - Mizuno, a company long regarded for its excellence and innovation in iron performance, is challenging the status quo by investing the same level of attention and detail in its woods, beginning with the new JPX900 lineup of woods. The new JPX900 Driver, Fairway Wood and Hybrid are making a statement showcasing the science-driven process of Mizuno to craft clubs that delivers unrivaled optimization, enhanced performance and better control.
"We want to not only be taken seriously, but to be respected in the wood category," said Ryan Ellis, Associate Brand Manager - Golf. "We realized to do this that we had to change people's perceptions of our performance, and it started with changing our approach to the design process. Our biggest problem was we were operating within our known possibilities. When we began designing the JPX900 woods we went to the table without any restraints in mind, especially cost, and looked at what mattered the most - performance. This pushed us beyond our known possibilities, creating an explosion of ideas, knowledge and technologies that have birthed a new beginning in the wood category for us. This not only changes the game for us now, but for the future as well. With the JPX900 woods, believe me when I say, we are just getting started."
The JPX900 Driver takes the success of the JPX850 and improves it on every front, from ball speed to forgiveness to adjustability. The new CORTECH face design is five grams lighter than the JPX850, freeing up discretionary weight while expanding the COR area to offer more forgiveness and ball speed retention on off-center hits.
Mizuno's first-ever Infinite Fast Track uses a pair of eight-gram adjustable weights on an unbounded track, yielding unlimited settings to precisely dial in spin and vertical launch parameters. A pair of additional Fast Track ports in the toe and heel help to modify horizontal displacement and trajectory.
Understanding that performance starts with confidence, Mizuno developed the Visual Face Angle adjustor to enable customization of the desired face-angle orientation at address. By combining all of these features with the Quick Switch Hosel, which allows loft adjustments of +/- two degrees, the JPX900 Driver is scientifically crafted for optimization.
The JPX900 Fairway Wood also features Infinite Fast Track technology, making it the first-ever fairway wood with a front/back adjustable, sliding-weight system, putting the golfer in complete control of launch, height and spin. With a re-engineered compact head shape, the JPX900 Fairway Wood also employs the Shockwave Sole, pushing the center of gravity forward, enabling the clubhead to flex on impact to maximize distance, power and forgiveness. Offering unmatched control, the JPX900 Fairway Wood is scientifically crafted for performance.
The JPX900 Hybrid is the first Mizuno hybrid with adjustable loft settings. Equipped with a Quick Switch Hosel, for +/- two degrees of loft control, as well as re-engineered head dimensions, it provides a seamless and easy transition from woods to irons. The Shockwave Sole gives the club a front-weighted design that delivers higher ball speeds, lower spin and ease of launch, making it is scientifically crafted for control.
To make sure every aspect of club performance is being maximized, Mizuno spared no expense by choosing high-end, after-market shafts to offer stock in each model. The JPX900 Driver and Fairway Wood come with tour-proven Fujikura Speeder Evolution II shafts ranging from light weight models, for slower swing speeds, to heavier, more stiff profile options for professional level swing speeds. The JPX900 Hybrid embodies the same philosophy with a hybrid-specific, highly regarded shaft in the Fujikura Pro Hybrid.
To learn about the new JPX900 series of woods go to mizunousa.com