April 16, 2010, AUSTIN, TX - One of the most storied names in the history
of golf is
making a comeback. Golfers around the world remember
MacGregor Golf as the brand of choice for PGA Tour pros from the early
1940s through the early 1990s. The brand was everywhere, from winning
golf's major championships to being featured in such popular golf movies as
Caddyshack and others. Beginning today MacGregor Golf is back.
MacGregor Golf is introducing a new, revamped lineup of premium golf
equipment that builds upon the brand's rich history and reputation of
helping
golfers play better. MacGregor's new product line includes drivers, irons,
wedges, putters and accessories for both avid and recreational golfers.
"We are leveraging 113 years of history and 59 major tournament wins to
re-introduce golfers to the MacGregor brand," said Marty Hanaka, president
and CEO of Golfsmith. "Acquiring the MacGregor Golf brand was an easy
decision because it's a brand that resonates with golfers and has a rich
history and worldwide notoriety. We're proud to bring MacGregor Golf back
to life with an exciting new lineup of products."
Golfsmith International Holdings, Inc. acquired full intellectual property
rights to the MacGregor Golf brand last May to further solidify Golfsmith's
proprietary brand and product strategy. MacGregor will proudly stand
alongside all major golf brands within Golfsmith's overall merchandising
mix.
"We've taken the best design characteristics from MacGregor's history and
combined them with today's cutting-edge golf club technologies to create a
new line that that exceeds golfers expectations in performance and visual
appeal," said David Lowe, vice president of product development and
international business for Golfsmith. "Golfers that remember MacGregor and
those that have yet to experience the brand will absolutely love these new
clubs."
The MacGregor product lineup includes:
• Drivers - the M85T Driver ($299.99) which is a premium titanium driver
with Cup Face 360 and Face Fit technologies, and the titanium game
improvement M75T Driver ($199.99).
• Irons - the classic muscle cavity VIP forged irons ($799.99) and the game
improvement classic wing back designed M85i Irons ($699.99)
• Putters - ROTA series milled putters available in three classic shapes
($129.99)
• Full lineup of MacGregor Golf fairways, hybrids and wedges
• Accessories including MacGregor branded golf bags, golf balls, towels,
hats, umbrellas and more.
