Precept Knows What Women Want - Increased Performance With Style

The New Precept LADY iQ PLUS Offers A Softer Core and Better Aerodynamics for Enhanced Performance

Covington, Ga. - The LADY iQ PLUS is the latest addition to the best-selling women's golf ball family of all time, the Precept Lady. The LADY iQ PLUS, the softest women's golf ball on the market, was developed for higher flight and more distance at slower swing speeds. The LADY iQ PLUS, which boasts an even softer core than its predecessor (Lady iQ 180), continues to utilize Bridgestone's patented Gradational Compression Technology, producing greater ball deformation at impact - resulting in increased distance with all clubs. In addition, Precept's softest core ever continues to reduce excessive sidespin for straighter, more accurate ball-flight, while the new 5% softer cover provides better greenside control than any other Precept Lady golf ball in history.

The new LADY iQ PLUS boasts Bridgestone's popular 330-dimple design cover with patented Seamless Cover TechnologyTM providing a consistently higher trajectory and more carry, than the previous iteration's 342-dimple design cover.

"Through ball-fitting, we found that female players needed a higher launch and trajectory for maximum distance - which is what our new core and dimple design achieves in the new Lady iQ PLUS," said Brandon Sowell, Precept Golf Ball - Marketing Manager, Bridgestone Golf, Inc. "In addition, using the softest core we've ever made provides added forgiveness on miss-hits, leading to increased accuracy to help lower scores."

The LADY iQ PLUS continues Precept's tradition of performance with style offering balls in Traditional White, Clear White and Bright Pink; the same signature pink color that Precept brand ambassador Paula Creamer has made so popular through her use on the LPGA TOUR.

The Lady iQ PLUS golf balls will be available at retail in September 2009. Each ball features a suggested retail price of $30 per dozen (street price - $19.99 per dozen). For more information on the LADY iQ PLUS and all the coordinating Precept accessories visit www.preceptgolf.com.






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