ECCO Women's Golf Street Premier Takes Fun, Funky Approach to Fairway Traditions

Fashion-Forward Styles Pioneer Hybrid Sport-Casual Shoe Category

Londonderry, New Hampshire - Danish shoemaker ECCO announces the arrival of its women's Golf Street Premier, a unique hybrid sport-casual shoe that is funky, fun, feminine, highly functional and ideally suited for use both on and off the course.

More fashion-forward than traditional-fairway, this distinctive style showcases premium leathers and a sleek, color-matched outsole featuring extremely durable traction bars that provide enhanced grip yet won't wear out on city streets. Offered in black, meadow, white and imperial purple colorways, Golf Street Premier retails for $130. Available at www.eccousa.com, each pair also includes tasteful metal-rivet detailing and synthetic blend wide-flat laces in two different colors for added user customization such as tone-on-tone coordination

"Hybrid clubs have been one of the major trends in golf the past several years, and we're using innovative designs and manufacturing processes to create a shoe that takes this concept one step further," says C.B. Tuite, General Sales Manager, ECCO USA Golf Division. "While providing all the traction, stability, support and comfort golfers need, they are just as likely to be worn by women who want an edgy-sport look but have no intention of setting foot on the course."

ECCO golf shoes are preferred by scores of international Tour stars, including Juli Inkster, Carin Koch, Linda Wessberg, Johanna Westerberg and others.

Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is made using a proprietary, direct-injection process. Touched by more than 225 sets of highly-skilled hands during production, each model is a testament to the brand's unrivalled attention to detail that helps discerning players look, feel and play their best.



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