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Introducing The First Hard Rock-Branded Golf Course In Mexico 

March 17, 2015


The First Hard Rock-Branded Golf Course In Mexico

Miami, FL - All Inclusive Collection – the brand that is shifting the sands of the all-inclusive resort experience – announces the newly designed Hard Rock Golf Club Riviera Maya, formerly the Golf Club at Playacar, to be unveiled in Spring 2015. The Hard Rock Golf Club Riviera Maya is the first Hard Rock-branded golf course in Mexico, following the successful launch of the Hard Rock Golf Club at Cana Bay, located at Hard Rock Hotel & Casino Punta Cana.

The 18-hole course, built amongst the lush foliage of the Yucatan Peninsula, and club house will reflect Hard Rock’s music culture and iconic vibe throughout the course and entire golfing experience. Hard Rock Golf Club Riviera Maya will include a special collection of memorabilia adorning the clubhouse, including Eddie Van Halen’s personal golf cart and avid golfer, Alice Cooper’s leather jacket.

In addition to its championship design and breathtaking surroundings, Hard Rock Golf Club Riviera Maya will offer a number of amenities for its members and guests, including a revitalized clubhouse complete with curated music, Hard Rock branded golf carts, Pro Shop, Caddie House and Snack Bar. Along with the latest clubs and accessories, the refurbished Pro Shop will carry Callaway, Adidas and PGA Tour gear, including items such as cap clips, ball markers, hats, logoed balls and classic Hard Rock merchandise. The newly rebranded club, just a short 15 minutes away from Hard Rock Hotel Riviera Maya, offers a melding of Hard Rock’s free spirit and the timeless game of golf.

“We’re thrilled to bring the Hard Rock’ vibe to such a renowned course,” said Frank Maduro, Vice President of Marketing for All Inclusive Collection. “We will continue to offer unparalleled service, complemented by a memorable experience both on and off the golf course and look forward to creating memories for our members and guests for years to come.”
  “Hard Rock’s mission is to provide our fans worldwide with authentic experiences that rock and the acquisition of this golf course further diversifies our brand offering,” said John Galloway, Chief Marketing Officer at Hard Rock International. “We are looking forward to creating a one of a kind experience throughout the year at this premier golf destination.”

Hard Rock Golf Club Riviera Maya will continue to host three learning programs, certified by The Jack Nicklaus Academy of Golf, designed to improve every player’s golf game regardless of experience level. In addition to group instruction, the Nicklaus Academy at the club offers golfers private lessons.

For more information, please visit www.hrhrivieramaya.com