Greater Distance Off The Tee Is Now Guaranteed For Golfers
Austin, TX - (July 28, 2010) Ask golfers how they want to improve their
games and most will say that the answer is simple - they want to hit it
farther. Distance, especially off the tee, has been the elusive prize for
beginners and avid golfers alike.
Advanced technology in drivers has helped golfers hit the ball longer and
straighter, but most industry experts believe that a vast majority of
golfers are still not maximizing their distance because they haven't been
custom fit. Now Golfsmith, the largest specialty golf retailer in the U.S.,
is doing something about it - guaranteeing golfers will add 15 more yards
to their drives when they get custom fit for a new driver at Golfsmith.
Golfsmith's "15 More Yards Guarantee" comes on the heels of its "Custom Fit
Play Better Guarantee" launched earlier this year where the company
guarantees golfers will play better, no questions asked, if they get custom
fit, or they can bring their clubs back for full in-store credit towards
other clubs or anything in the store. The Custom Fit Play Better Guarantee
has been so well received by customers that Golfsmith has now expanded it
to drivers.
"Golfsmith's custom fit sales are up significantly since we launched our
Custom Fit Play Better Guarantee," said Marty Hanaka, Golfsmith President
and CEO. "Our core purpose is to inspire people to play better and our
customers are responding very well to these new programs."
"Based on our years of experience custom fitting, we believe that a
majority of golfers play clubs that don't fit their swing characteristics,
hurting their performance," said Sean Toulon, EVP of Product Creation,
TaylorMade Golf Company. "Thanks to advanced fitting technologies we know
that golfers can increase their distance and accuracy simply by playing
equipment that is properly fit."
Golfsmith's "15 More Yards Guarantee" launched this month and is available
for fittings in all Golfsmith stores and online at
golfsmith.com.
