Etonic Introduces New Stabilizer Golf Shoe
20 Percent Lighter - 40 Percent Cooler - 110 Percent More Comfort
Westborough, Mass., Aug. 16, 2010 -
Etonic introduces a new Stabilizer
golf shoe for 2011 that features an athletic-inspired design and the latest
advancements in footwear technology which results in superior levels of
comfort and performance. The new Stabilizer is 20 percent lighter, 40
percent cooler and 110 percent more comfortable.
The Stabilizer is lined with Outlast®, a NASA-engineered material that
reduces heat and moisture inside the shoe by more than 40 percent and
keeps the foot extraordinarily cool, dry and comfortable, even in the
hottest
weather conditions. The upper is made of performance microfiber material
that reduces weight by 20 percent while providing a soft and supportive fit
that does not lose its shape. The outsole features Etonic's best-in-class
PowerUp Technology™ Outsole System which provides superior traction,
flexibility and stability.
"We are proud to introduce the new Stabilizer," said Tom Elwell, CEO of
Etonic Worldwide. "The extraordinary comfort, quality and performance
attributes afforded in this new style are tailored to exceed the needs of
the game's best players and build on Etonic's unique heritage as a leader
in the golf footwear industry. We're confident the Stabilizer will enhance
the enjoyment of the game while quickly becoming the style of choice among
players of all levels."
The Etonic Stabilizer is offered in two styles - a white and black saddle,
and a black and silver saddle. The Stabilizer carries a suggested retail
price of $150 and will be available in golf shops and better golf specialty
retailers in November.
"The Stabilizer has a great looking design that's cool, lightweight and
comfortable with unmatched performance," said Kent Wheeler, director of
sales and marketing, Etonic Golf Division. "The Stabilizer is noticeably
lighter on the foot and stays extraordinarily cool and comfortable when the
weather heats up. Plus, our PowerUp outsole system provides tour-level
traction for added stability and confidence when you really want to rip
it."
Stabilizer Golf Shoe Highlights
UPPER
* Vented Microfiber Upper reduces weight by 20% and provides a consistent,
supportive support, and breathability
* HydroGuard® waterproof membrane
* Two-year limited waterproof warranty
IN-SHOE
* Temperature management System featuring Outlast® linings
* Outlast® linings reduce heat and sweat build up in the shoe's interior by
more than 40 percent to keep the foot cool, dry, and comfortable.
* Shocksorb™ Insole Bed for premium cushioning
* Sof-Tech Last provides a roomier toe box for added comfort
* Removable Polysport ™ anti-microbial footbed provides resilient
cushioning
OUTSOLE
* PowerPlay™ Outsole System featuring the PowerSpike; Inside-Out Spike
placement, PowerPod™, Dynamic Reaction Plate, PowerPlay Flex Zones and
Stabilizer Heel Technology™
* Compression Molded EVA Midsole for lightweight comfort and cushioning
* Fast Twist™ 7 Cleat Insert System
* PowerSpike™ Cleat by Softspike®
How Outlast® Technology Works:
Products equipped with Outlast® phase-change material (PCM) balance
temperature fluctuations. Outlast® technology is a special, patented
formulation of Thermocule™ or microencapsulated phase-change materials that
are applied to fibers, fabrics and coatings. These Thermocules™
continuously absorb excess body heat and release it to maintain a more
constant body temperature. Outlast® reduces heat and moisture in the shoe's
interior by nearly 50%, keeping the foot cool, dry, and very comfortable.
How PowerUp Outsole System Works:
The design of Etonic's PowerUp Outsole was inspired by the 33 percent of
PGA Tour players that continue to use steel spikes to maximize traction and
power transfer to the ball. Since its introduction in 2008, PowerUp
Technology has received outstanding accolades from consumers and golf
specialty retailers alike. Its six components include Etonic's proprietary
PowerSpike™, Inside-Out Spike placement™, PowerPod™, Dynamic Reaction
Plate™, PowerPlay Flex Zone™ and Stabilizer Heel Technology™, which all
work together with the foot's natural anatomy to maximize traction,
flexibility and stability to improve balance while maximizing power
transfer to the ball.
