CALLAWAY GOLF INTRODUCES DIABLO EDGE AND DIABLO FORGED IRONS Maker of the No. 1 Irons in Golf for 13 Straight
Years Launches New Lines of Longer, More Accurate Irons
CARLSBAD, CA, January 11, 2010 – Callaway Golf
Company today announced the January 15th retail
availability of the new
Callaway Diablo Edge™ Irons and
the February 15th retail availability of
the new Diablo
Forged Irons. The newest offerings from the Company that
has
been No. 1 in irons for 13 consecutive years, the
Diablo Edge and Diablo
Forged irons target two distinct
player types and are engineered for
distance and accuracy.
Designed with a lower, deeper center of gravity,
Diablo
Edge Irons feature a more accessible sweet spot that is in
line with
where most amateurs commonly hit the ball on
the clubface. The result is
longer, consistent distance and
improved accuracy. The Solid Impact Sole
delivers smooth
turf interaction and is designed to mitigate the effects of
heavy and thin shots. It also improves the impact location
on the face for
greater distance.
“In designing the new Diablo Edge Irons, we’ve taken
our
proven technologies and combined them with insight on where average
golfers make contact on the club face, then moved the sweet spot
accordingly,” said Dr. Alan Hocknell, Senior Vice President of Research &
Development, Callaway Golf. “The result of that effort is greater distance
overall and greater distance consistency.”
The Diablo Forged Irons feature a sleek and compact
head style with classic lines. With a thin top line, narrow sole, shorter
blade length and minimal offset, they provide premium shot-shaping ability
for a wide range of golfers. The Diablo Forged Irons are configured for
greater distance than other forged irons due to a lower, deeper center of
gravity that provides a penetrating trajectory. The forged steel,
perimeter-weighted body and precision welded face provide incredibly soft,
responsive feedback.
“We used an exceptional combination of materials to
design the Diablo Forged Irons,” said Hocknell. “The thin, high-strength
steel face and the soft, forged steel body allowed us to move the center of
gravity lower and create a unique combination of added distance and forged
feel.”
The Diablo Forged Irons will be available at retail
on February 15. The new product introduction retail price is $999 for
steel-shafted sets, and $1199 for graphite-shafted sets.
The Diablo Edge Irons will be available at retail on
January 15. The new product introduction retail price is $599 for a
steel-shafted set. The Diablo Edge Irons are also available in combo sets,
which feature six irons and two Diablo Edge™ Hybrids. The combo set with
two graphite-shafted hybrids and six steel-shafted irons has a new product
introduction retail price of $699. The combo set with two graphite-shafted
hybrids and six graphite-shafted irons has a new product introduction
retail price of $799. The addition of hybrids to the set greatly benefits
players who struggle with hitting their long irons and provides them with
greater distance through the entire bag.
For more information on these products and Callaway
Golf’s complete lineup of equipment, footwear and accessories, please visit
www.callawaygolf.com.
