CALLAWAY uPRO RECEIVES 2009 “BEST OF WHAT’S NEW” AWARD FROM POPULAR SCIENCE
MAGAZINE
Award is Presented Just as New Callaway uPro Go™
Golf GPS Device Arrives at Retail
CARLSBAD, CA, December 3, 2009 – Callaway Golf
Company today
announced that Popular Science magazine honored its popular Callaway uPro®
golf GPS device with a 2009 Best of What’s New Award. The award comes just
as the Company’s latest golf GPS device, Callaway uPro Go, arrives at
retail.
Pre-loaded with more than 18,000 golf courses from uPro’s growing global
database, Callaway uPro Go lets golfers go straight to the course from the
golf
shop with a cutting edge, full-color GPS device.
Popular Science’s Best of What’s New Awards, now in
their 22nd year, highlight
the top 100 technological innovations of the year. With this recognition,
Popular
Science asserts that the Callaway uPro represents a significant step
forward in
golf GPS systems and recreational devices.
“Callaway Golf is thrilled to be recognized by
Popular Science for the
contributions that our uPro GPS device has made to the Recreation
category,”
said Alan Hocknell, Senior Vice President, Research & Development, Callaway
Golf. “We’re confident that our new uPro Go will also be well received,
particularly by players who have yet to experience how a GPS device can
enhance their game.”
The new Callaway uPro Go contains many of the same
award-winning features
and benefits of the Callaway uPro. uPro Go is designed for players that
desire
advanced GPS assistance in a device that comes pre-loaded with more than
18,000 courses, allowing them to go straight to the course from the golf
shop.
The uPro Go has an easy-to-use interface and features
a large, full-color screen
that displays vibrant images, even in direct sunlight. At nearly half the
weight
and size of other golf GPS devices, it also fits comfortably into a pocket
without hindering the golf swing.
Taking the best from both GPS devices and
rangefinders, Callaway uPro Go features AnyPoint™ Technology within its
GoMode™ setting, which allows golfers to acquire accurate distances from
any spot on the golf course. GoMode also features the Virtual Green View,
which uses a proprietary imagery process that shows the green and its
surrounding area in vivid detail with precise distances. Accessing the
GoMode features requires only a one-time activation fee.
Callaway uPro Go’s Basic Mode has access to the same
massive database of courses and contains free offerings of Green View and
Hazard View. Green View provides accurate distances to the front, center
and back of the green. Hazard View shows the distance to the front and back
of all hazards, as well as the type of hazard.
The original Callaway uPro, honored by Popular
Science, is the only dedicated golf GPS system on the market that provides
golfers with actual hi-resolution aerial photography of golf courses. In
its patent-pending ProMode™, aerial photography and state-of-the-art
graphics allow golfers to accurately visualize holes and clearly see
hazards, providing precise distances so golfers can navigate the course and
plan their strategy.
The new Callaway uPro Go GPS device is now available
at retail and features a new product introduction retail price of
$299.
For more information on these products and Callaway
Golf’s complete lineup of equipment, footwear and accessories, please visit
www.callawaygolf.com.
