January 27, 201
Carlsbad, CA - News out of the PGA Show in Orlando this week is that Callaway Golf Company has signed legendary golf instructor Hank Haney to its professional staff. Having instructed more than 200 PGA TOUR professionals in his career, Haney is a preeminent figure in golf instruction. Additionally, a shared focus on creating digital golf content and a mutual commitment to engaging directly with everyday golfers made the partnership between Callaway and Haney an ideal fit.
“Dramatic increase in content consumption in our sport has challenged brands like ours to think more like a publisher, creating light, fast, multi-channel and on-demand digital content that enhances a golfer’s connection to the game and to the company,” said Harry Arnett, SVP, Marketing and Category Management, Callaway Golf Company. “Hank’s entrepreneurial spirit, commitment to innovative and digital content, and status as a premier golf instructor was perfectly in-line with our objectives.”
While growing market share in its clubs and balls business in recent years, Callaway Golf has emerged on the forefront of digital and constant engagement, including programming that includes a weekly live show from the company’s HQ, regular instructional content and product-focused original series. Haney likewise has driven innovative content through his host role for The Haney Project, Hank Haney Golf Radio on SiriusXM, several notable books, including a #1 New York Times Bestseller, and the award-winning Hank Haney Blueprint and Essentials instructional DVDs, in addition to establishing the wildly popular Hank Haney University.
“I was drawn to Callaway because of its high performance products, and its commitment to being intimately connected to the everyday golfer through its products, services and digital content,” remarked Haney. “The company’s philosophy of 'constant digital engagement' presents a lot of opportunity for us to collaborate to bring valuable and new content and products to those that strive to play better golf."