CALLAWAY GOLF INTRODUCES NEW FT-iZ DRIVER, FAIRWAYS & HYBRIDS Polar Weighting, Aerospace Materials Deliver the
Longest, Straightest Woods in Callaway History
CAR
LSBAD, California, March 15, 2010 - Callaway Golf
Company today announced the
retail availability of the new FT-iZ lineup of
drivers, fairway woods and hybrids. Leading
this new line of Fusion
products is the FT-iZ Driver, engineered from the world’s finest
materials
to deliver the longest, straightest ball flight ever produced by a Callaway
driver.
“In engineering the FT-iZ Driver, Fairway Woods and
Hybrids, we used new knowledge in
aerodynamics, face design and weight
placement to deliver breakthroughs in ball speed
and accuracy,” said Dr.
Alan Hocknell, Senior Vice President of Research &
Development, Callaway
Golf. “The FT-iZ Driver represents the latest in our use of carbon
fiber,
aerospace-grade materials and head shaping to optimize performance.”
The FT-iZ Driver marks the launch of a groundbreaking
and proprietary design feature
called Polar Weighting, which optimizes
stability at impact and yields incredible ball
speeds. Polar Weighing
strategically localizes weight at the front and back of the
multi-material clubhead, creating a heavy face and significant in-line power source for
unprecedented performance. The driver of choice for PGA Tour Professional
Ernie Els,
the FT-iZ also features an aerodynamic body design that reduces
drag in the downswing
for higher impact speeds. The result of this
progressive shape is Callaway’s most
efficient high inertia clubhead design
ever.
The FT-iZ Driver also features a new chem-milled
hyperbolic face that delivers
consistently high ball speeds. The chemical
reduction process selectively removes
unwanted materials from the titanium
cup face for unprecedented precision thickness
control. FT-iZ Tour models
come in half lofts with a slightly more open face at address for a look
preferred by skilled players. The FT-iZ Driver is now available at retail
and features a new product introduction retail price of $399.
The FT-iZ Fairway Woods build on Callaway’s
industry-leading heritage in the category. Offering an unprecedented
combination of distance, stability and feel, the FT-iZ Fairway Woods are
the longest, straightest fairway woods Callaway has ever produced. Like the
FT-iZ Driver, the fairway woods utilize Polar Weighting for a heavy face
and heavy in-line power source that delivers screaming ball speed. The FT-iZ
Fairway Woods are now available at retail and feature a new product
introduction retail price of $299.
The FT-iZ Hybrids utilize Callaway’s advanced Fusion
Technology to deliver the Company’s most forgiving hybrid design ever. A
stainless steel body and sole combine with Metal Injection Molded (MIM),
high-density weights to maximize perimeter weighting. That, along with the
FT-iZ Hybrid’s larger clubhead design, leads to an increased moment of
inertia (MOI) with an optimized center of gravity. The result is increased
feel and accuracy with high, powerful trajectories that fly far and land
soft. An offset hosel is designed to provide a look that boosts confidence
at address and provides greater workability. The FT-iZ Hybrids are now
available at retail and feature a new product introduction retail price of
$199 with a graphite shaft, and $179 with a steel shaft.
For more information on these products and Callaway
Golf’s complete lineup of equipment, footwear and accessories, please visit
www.callawaygolf.com.
