Softspikes Enters The Golf Grip Market With Debut Of BLACK WIDOW Grips Black Widow, the Name Synonymous with Golf
Innovation, Introduces its New Line of Grips Featuring Advanced Technology,
Design and Feel
O
RLANDO, Fla., (February 1, 2010) After 15 years of innovating and
dominating the golf cleat and tee market, Softspikes, the #1 Cleat on
TOUR, today enhanced its position as the game's premier accessory brand
by entering the golf grip market and debuting BLACK WIDOW Grips.
Branded alongside the game's all-time best selling cleat model, BLACK
WIDOW Grips are born off Softspikes' heritage for advanced technology
and developing products that offer best-in-class traction and feel.
The new BLACK WIDOW Grips line, which was created to
meet the
demands of players at all levels, offers five distinct models, each one
complete with bold colors and excellent performance features to improve
any golfer's game:
• Tour Silk - Tour Silk features a Softspikes
inspired horizontal "S" traction
pattern embedded in a specialized rubber compound for the ultimate
performance. Available in black or white and round or ribbed models.
• Widow Maker - Widow Maker features a multi-compound
hybrid feel and a two-color design that features a corded top for traction
in all conditions and a firm responsive bottom for performance and
feedback. Available in round and ribbed models with black/white and
black/red color patterns. In the future, it will also be available in a
putter grip model.
• Signature - Signature features a firm two-compound
composition that delivers enhanced feel in the finger tip contact points,
as well as Web Traction Technology on the backside for greater control,
resulting in an unmatched combination of an aggressive design, superior
feel and performance. Available in round and ribbed models with
black/white, black/red and white/black color patterns. A junior model with
a black/white color pattern is also available, as well as a putter grip
model.
• Fusion - Fusion features a firm and highly textured
surface for enhanced feel and control. The two-compound, multi-color
material controls vibration and delivers two distinct feels plus Web
Traction Technology for greater control. Available in black round and
ribbed models.
• Edge - Edge features a soft performance wrap design
with a high tack feel. The Web Traction Technology design pattern provides
greater grip confidence and control. Available in black round, ribbed and
oversized models.
In addition to their unique performance
characteristics, all of the models in the BLACK WIDOW Grips line feature
distinctive markings, including either black widow spider icons, and/or
stylish spider web designs.
"After extensive research and testing of our new
designs, and based on our track record of success in the golf cleat, tee
and overall accessory market, we felt the time was right to enter the grip
market and position the new Black Widow line to compete alongside the
game's best brand names," said John Hohman, Vice President of Marketing,
Softspikes. "Building off the advanced technology and design that have made
our Softspikes cleats the world's best selling brand, Black Widow Grips not
only offer superior performance and feel, but offer a unique and stylish
change from what is on the market today."
BLACK WIDOW Grips, which will be available in spring
2010, will be sold at golf and sporting goods retail shops nationwide.
Suggested retail price for the BLACK WIDOW Grips will vary from $3.99 to
$9.39 depending on the type of grip.
