Bridgestone Provides Golfers With Another Way To "B-Fit" For The
Right Ball For Their Game #1 ball-fitter in golf takes consumer education to new
level with first of its kind live chat service
Covington, Ga. - As Bridgestone Golf nears 70,000 consumers fit by its
Bridgestone Challenge - launch monitor based ball-fitting system, the
company is once again demonstrating its penchant for innovation,
introducing the first ever web based live-chat golf equipment consultation
service - B-FIT. B-FIT is free and allows golfers to participate in a
2-way, one-on-one chat with Bridgestone's expert ball-fitting technicians.
Through B-FIT, golfers have the ability to tap-into the Bridgestone
ball-fitting experts' incredible depth of knowledge right from their
computer.
Bridgestone's B-FIT service is the first service offered by a golf
equipment manufacturer in which consumers have a direct, yet secure way, to
consult with fitting experts through a web portal. Instead of answering a
few questions via survey and receiving a ball recommendation,
B-FIT employs much more of a consultative approach.
"We've fit nearly 70,000 golfers through the Bridgestone Challenge, yet we
recognize that not all golfers are able to get out to one our events, so
web based consultation plays an increasingly important role in educating
golfers about what ball is best for their game," said Dan Murphy - Vice
President of Marketing, Bridgestone Golf, Inc. "B-FIT will allow us to help
golfers by digging deep into their swing characteristics, current
challenges and preferences and then use that info to point them in the
direction of a golf ball that can help maximize their performance."
B-FIT has been available in a test phase and has already served several
thousand golfers on www.bridgestonegolf.com. The service will officially
launch June 11th.
