Adams Golf Introduces Idea Pro Black Muscle-Back Irons


LANO, TEXAS, April 15, 2009 - Adams Golf introduces the latest offering of
its successful and industry-leading Idea franchise with the new Idea Pro
Black irons. Designed for skilled players, the premium set features eight
tour-proven muscle-back irons with forged carbon steel heads and a
distinctive black nickel ion finish. With a precisely located center of gravity,
 the Idea Pro Black irons deliver a penetrating ball flight for superior shot
making ability with an exceptionally soft feel.

The traditionally forged muscle-back blade features an adjustable weight
port in the flange that allows the better player to customize the set to their
exact swing weight specifications. Each head has CNC milled grooves with
the maximum allowed volume by the USGA for consistent spin and control
in all playing conditions. A thin top line and beveled trailing edge that
reduces turf interaction makes this a forged set that definitely appeals to
the better player. In addition, the constant reduced offset through the irons
offer superior control for players wanting to work their ball flight.

Early acclaim from several prominent online golf communities has propelled
interest in the newest release from Adams Golf. "The Idea Pro Black blades
made Buzzz of the month with the black stealth finish and the adjustable
weighting," says GolfWRX CEO Richard Audi II. "Early testing reported
excellent feel and feedback. Sole grinds show a forgiving four-way camber
that looks great."

"As the next generation of our extremely successful line of Idea irons, the
Pro Black set has already proven itself on Tour and received high marks
from golf enthusiasts," said Chip Brewer, Adams Golf president and CEO. "Low-handicap golfers everywhere will appreciate these irons because they not only look great but the adjustable weight will give them the control and workability they seek in a set of blades."

The stock shaft for the Idea Pro Black iron set is the KBS black steel shaft, which debuted last year and was in the bags of 10 PGA Tour champions by season's end. Designed for better players, the KBS shaft was engineered with moment of inertia analysis to increase stability from grip to club head to enhance results of well-executed swings. The Golf Pride Velvet grip is the stock offering in the 8-piece set. With a limited initial release of only 1000, Idea Pro Black iron sets begin shipping to golf shops May 1st with a suggested retail price of $1,099.99.