There are more than new logos for Zero Restriction in
Fall 2009. Each collection builds on the innovations in golf
outerwear the company pioneered over 17 years ago. Exciting
additions to men and women's collections deliver comfort in all
conditions via their patented freedom-to-swing styling--the
hallmark of Zero Restriction design.
ZR's unique blend of Motion-Tuned features and innovative fabric
technologies combine to create golf's most trusted outerwear and
performance apparel.
The new items in the ZR collection include:
Featherweight Qualifier GORE-TEX® PACLITE® Shell Jacket
Fullturn Jacket, Pullover and Vest in Fullturn 4-Way Stretch
Waterproof/ Breathable fabric.
Backspin Pullover, Half Sleeve and Vest - stretch fabrics offer
a modern alternative to the traditional windshirt.
Highland Jacket and Pullover - modern softshells for golf.
Greenside Jacket - a stretch woven softshell for weatherproof
performance.
Hybrid Wool Polo and LS Polo - Ultrafine Merino paired with
polyester for a new take on the performance golf shirt.
"This is a whole new Zero Restriction", said Steve Rogerson,
Creative Director. "For Fall 2009 we introduce 16 new outerwear
and apparel styles. When you look at our SKU assortment, over
half the line is new, which is a dramatic jump for the company."
"ZR has always been known as the #1 rain & wind wear brand in
golf," said Todd Martin, Brand President. "Fall 2009 builds on
our heritage and takes our product line to an entirely new
level. We still offer our classic rain suits and shells, and the
classic windwear that customers trust and love. But, these great
new items, address the golfer's needs for comfort in a wider
range of conditions."
"Our hallmark? Full freedom of movement for an unhindered golf
swing, plus weather protection, moisture management, quick dry
time and good looks," said Rogerson. "ZR has been updated, but
garments remain true to the quality, styling and performance
that ZR has always stood for." Rogerson continued, "Piers
Thomas, our Design Director, has a wealth of international
experience creating ground-breaking products for companies like
Patagonia, Helly Hansen, Simms, Filson and Max Mara. He brings
new insight to ZR, and in one season has transformed the look of
this iconic golf brand with progressive aesthetics."
About Zero Restriction
Founded in 1991, this Pennsylvania-born company started by
making waterproof rainwear for golfers. Players on all three
professional Tours saw the advantages of ZR, and orders started
pouring in. Now more than 17 years later, ZR is again setting
new standards in golf apparel, using innovative technology and
patented features to enhance freedom of motion without
restriction, something that is crucial for all golfers.
From avid golfer to seasoned Tour pro, Zero Restriction provides
comfort in any weather, through the thoughtful design of the
world's finest golf outerwear and apparel.
The Association of Golf Merchandisers (AGM), an industry group
of the best shops at golf resorts and country clubs recently
ranked Zero Restriction as the top outerwear brand at public and
private clubs.