Wilson Staff Introduces State-of-the-Art Online Fitting
Tool: Dyna-Fit Online
Web-based club fitting program offers 12-club solution (after
driver, before putter) that equips players to "Own the Fairway"
CHICAGO, April 22, 2009 - Wilson Golf, makers of
irons that have earned 61 Major victories, more than any other iron
company in history, recently announced a dynamic online fitting tool -
Dyna-Fit™ Online - that determines the optimum 12-club solution for an
individual's playing style. This is the industry's only online fitting
tool that can fit a player for 12 clubs, not including driver and
putter, and offer an optimized, distance-gapped, full fairway solution.
Golfers are encouraged to
visit
www.wilsonstaff.com
and click on the Dyna-Fit Online logo, where they will engage in an
easy-to-use, interactive question-and-answer session. Based on a user's
unique responses, the Dyna-Fit Online program delivers a custom 12-club
recommendation.
Dyna-Fit Online utilizes Wilson Staff's "Own the
Fairway" strategy by recommending the Wilson Staff iron set best suited
to each player's game. Based on a player's answers to playing style,
shot characteristics and confidence with different clubs, the iron set
is fine-tuned with long-game club options from the FYbrid fairway
utility family and short-game club options including Tw9 wedges. The
final results include the 12 clubs that are easiest to hit and offer the
most consistent distance gapping between clubs for simple club selection
on the fairway.
"Today's player is faced with a wide variety of
club options, including many lengths and lofts that overlap - it's
confusing," said Bob Thurman, Wilson Golf's global director of golf R&D.
"Dyna-Fit Online offers a simple solution to this club selection
process. Wilson Staff irons, fairway utilities and wedges are engineered
with unique loft and length combinations that deliver consistent
distance gapping between clubs. Each unique 12-club recommendation
ensures that every club has a very clear role for smooth distance
control and simple club selection."
Building on nearly a century of designing,
engineering and developing state-of-the-art golf equipment for every
skill set, Wilson Staff's premium line of professional golf equipment
stems from a corporate commitment to technologically advanced R&D, and
includes two Golf Digest "Hot List" award winners.
See the latest Wilson Staff
products for 2009 on the Wilson Staff website at
www.wilsonstaff.com.
About Wilson Golf
Since 1911, Wilson Golf has designed, manufactured
and distributed premium and recreational golf equipment throughout the
world. Wilson Golf irons have won 61 Major championships, more than any
other iron manufacturer in history. Wilson Staff's Zip Ball, Di9 iron
and the Wilson Staff Smooth driver were honored with Golf Digest's Hot
List awards in 2009. Wilson Staff, Profile, ProStaff and Hope consumer
brands continue that tradition today by delivering the highest quality
golf equipment to all golfers to enhance performance on the golf course
and overall enjoyment of the game.
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