adidas Golf Unveils Next-Generation TOUR360 4.0 Shoe at the Justin
Timberlake Shriners Hospitals for Children Open
Revolutionary New Shoe Gets Golfers Lower to the Ground for Improved
Stability and Overall Performance.
Carlsbad, Calif. (October 9, 2009) - adidas Golf
is debuting its newest and most stable golf shoe to date, the TOUR360
4.0, in Las Vegas at the Justin Timberlake Shriners Hospitals for
Children Open October 12-18, 2009. The revolutionary new shoe, which is
the first to incorporate adidas Golf's Advanced THiNTech low-profile
technology, brings golfers lower to the ground for improved overall
balance, weight transfer, stability, power and consistency. The new
adidas Golf shoe will launch exclusively in Las Vegas with availability
in other markets soon after.
Among the PGA Tour players scheduled to wear the new TOUR360 4.0 at the
Justin Timberlake include: JIM FURYK, TIM CLARK, NATHAN GREEN, CASEY
WITTENBERG, GREG OWEN, MARTIN LAIRD, MATT BETTENCOURT and TIM PETROVIC.
Designed for the avid golfer who seeks every competitive advantage, the
TOUR360 4.0 combines next-generation innovations with tour-proven
technologies built around delivering more stability and more consistent
ball-striking. The new TOUR360 4.0 utilizes a proprietary new
low-profile outsole system called Advanced THiNTech with PINS
(Performance Insert System). By working closely with professional
athletes around the world across all sports categories, the adidas Golf
team discovered immediate performance advantages in getting the golfer
lower, but was previously limited in how low they could go.
"We felt constrained by the industry standard attachment mechanism,"
says Dave Ortley, Sr. Director of Global Footwear for adidas Golf. "We
couldn't bring our athletes as close to the ground as we wanted, so
instead we decided to reengineer the whole system. By collaborating
with Pride Sports, the world leader in cleat design and the makers of
Fast Twist, we were able to create an entirely-new method which
combines an Advanced THiNTech cleat with a new, ultra-thin cleat
attachment mechanism called PINS." The end result is a system 32% lower
than conventional cleat systems, ultimately allowing golfers to feel a
stronger connection with the ground for more consistent ball-striking.
Also new to the next-generation TOUR360 4.0 is unibody-construction
that connects the heel counter and 360WRAP technology to the outsole to
promote a greater level of stability. Other essential features include:
• A reengineered POWERBAND CHASSIS that delivers extraordinary lateral
stability for more power through impact
• Split outsole with 10-cleat configuration and exclusive low-profile
THiNTech cleats
• X-STATIC® silver filament fibers woven into the lining help regulate
temperature for optimized comfort
• adiPRENE® cushioning in the heel for enhanced impact absorption
• FitFOAMTM sock liner for added support, cushioning and comfort heel
to toe
• adiTUFFTM technology to protect the toe from excessive wear
• ClimaProof® 100% waterproof protection
• TRAXION® secondary lugs for added grip, especially at higher swing
speeds
TOUR360 4.0 is offered in medium and wide widths and in a choice of
five colorways: Running White/Black/Metallic Silver, Running
White/Running White/Black, Running White/Titan Metallic/Scout Metallic,
Black/Black/Metallic Silver and Chocolate/Scout Metallic/Cyber
Metallic. TOUR360 4.0 includes a two-year waterproof warranty and
carries a manufacturer's suggested retail price of $180.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution
since the company was founded in 1979. TaylorMade metalwoods, irons and
putters have been used to win hundreds of professional golf tournaments
around the world. In 1998, TaylorMade became a wholly owned subsidiary
of the adidas Group. adidas Golf creates high-performance,
technology-infused golf apparel and footwear worn by hundreds of
professional golfers around the world. Ashworth, which became a brand
of the TaylorMade-adidas Golf Company in 2008, creates relaxed,
lifestyle-oriented golf apparel synonymous with authenticity and
quality. Learn more about TaylorMade-adidas Golf and its brands at
(866) 530-TMAG (8624) or
www.taylormadegolf.com,
www.adidasgolf.com,
and
www.ashworthgolf.com.
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