BALTIMORE, MD. - July 24, 2009 - STX, world-renowned as an industry pioneer in putter innovation, and for its patented Soft Face Insert Technology, announced today that the newly launched Envision TR Putter received a "Players Choice" award from Golfing Magazine.

The "Players Choice" award is presented by Golfing Magazine, a national publication which reaches the active golfer in major regional markets. As the name indicates, the "Players Choice" awards are determined by the magazine's reader/play testers not its staff. The idea is to have average or typical golfers test the equipment and for their evaluations to be published. PGA Professionals manage and assist in the subjective exercise.

The STX Envision TR Putter was tested against many mallet putters. The uniquely shaped putter received remarkable comments from the testers on how the geometric shaped head helped with alignment, stroke and is attractive at address. The Golfing Magazine reader/play testers chose the STX Envision TR Putter for "Best Appearance."

"STX putters are designed to combine art and technology. The Envision TR embodies the company's mission and we're thrilled that these play/testers chose it," said STX Director of Golf Steve Henneman.

Earlier in the golf season, the Envision TR Putter shipped into retail and company is pleased with its consumer sell through. Consistent with the "Best Appearance" award, buyers like the contemporary mallet. Retailers have observed that the when the Envision TR is lined up against other mallets, they try it first.

The Envision TR Putter with its angular appearance is attractive to the eye but it is not only designed for aesthetics, it assists with alignment and ensures a proper address. Chief Club Designer Bob Engman designed the head geometrically so it makes it easy for golfers to see the putter when it is not properly aligned throughout the stroke. Engman also distributed more weight further out toward the hell and toe for a higher moment of inertia.

STX, known for their insert faces, equipped the new Envision TR Putter for a variety of responses. It is available in the black and red insert options. The black insert is the softest in the STX line. It delivers the highest friction and resilience rate plus increased dwell time. Those characteristics are chemically formulated to get the ball rolling sooner and keep your putts on line. For a medium resiliency rate, the red insert offers an intermediate amount of dwell time for true control.

The Envision TR Putter is available in lengths of 34, and 35 inch. The manufacturers suggested retail is $199.00.

New for STX:

Another new introduction to the 2009 STX line is a reinvention of the popular ProFit™ series of putters. STX introduced the ProFit™ series of interchangeable insert putters in the late 90's and now they will look to improve on that offering with several highly engineered putters that will feature interchangeable inserts and weights. The new ProFit™ putters are on track for a late summer release and will be featured at the 2009 Fall PGA Show in Las Vegas.

The STX ProFit™ system provides quick adjustments for feel and weighting through interchangeable faces and weights. This ability to control the putter head and speed according to personal preferences and course conditions is a huge advantage.

About STX:

STX is acknowledged as being the golf industry's foremost authority on insert face technology. Over a quarter century ago, the company introduced the first patented soft face elastomer insert, creating the "softest legal face in golf." In the mid-90s the company's research and development team introduced the first USGA approved interchangeable face insert and removable weight system. Both these and other innovations have helped create the standards for putter design today.

Behind the company's uniquely styled putter heads is Robert "Bob" Engman, STX Putters' Chief Club Designer. A world-renowned sculptor with works in the Hirshhorn Museum, the Whitney Museum and the Museum of Modern Art, Bob is also a three-time senior champion at Merion Golf Club in Philadelphia.




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