PrideSports Debuts Full Line Of Softspikes®-Brand Golf
Accessories
Led By Innovative Black Widow® Tour™ Golf Cleats, Softspikes®
2009 Accessory Line Features ClubGrip™ Grip Wrap, Golf Ball
Alignment Tool™ And Softspikes Push Tool™
Brentwood, Tennessee -
Despite a challenging economic climate in golf,
golf accessories remain the key intangibles demanded by golfers at all
levels, including cleats, tees, ball markers, divot tools, golf grips
and much
more. PrideSports, maker of world-leading Softspikes golf cleats and
Pride
golf tees, the #1 Cleat and Tee on TOUR, has completed the launch of its
2009 Softspikes-brand golf accessory line.
The line-up of products in the 2009 Softspikes accessory collection
includes the revolutionary, adjustable Black Widow® Tour™ golf cleats,
Softspikes® ClubGrip™ grip wraps, the Golf Ball Alignment Tool™ and the
Softspikes Push Tool™. On the heels of the 2009 PGA Show, where
PrideSports officially debuted its 2009 Softspikes golf accessory line
to the industry, the company is now rolling out the full line across all
distribution channels, with products hitting store shelves starting in
spring 2009.
"Backed by the popularity of the Softspikes brand, we have now
introduced product innovations across all sectors of the golf accessory
market that we believe are essential to golfers in 2009 and beyond,"
said Joe Zeller, President, PrideSports. "At a time when golfers simply
can't justify $500 drivers or expensive new iron sets, we know they
still need accessories to maximize their performance on the course. From
cleats to grip wraps, we now have a high-performance product in every
category that we believe will be well received by golfers."
Leading the 2009 accessory line-up, Softspikes has once again
revolutionized the golf cleat market with the launch of Black Widow
Tour, golf's first "self-adjusting" cleat, enabling golfers to custom
match their golf cleats to their swing, balance and weight distribution.
In returning to its Black Widow® roots, the Black Widow Tour cleats
follow in the Softspikes heritage of providing extreme traction and
comfort, combined with ultimate green-friendliness, by taking the
Company's proprietary technologies to the next level in offering golf's
first adjustable cleat.
Complementing the new cleat introduction is the debut of Softspikes
ClubGrip, the first-ever golf "grip wrap" to enter the market, and which
conforms to USGA rules. Designed to provide superior tack, more comfort
and greater absorbency than traditional grips, the new Softspikes
ClubGrip allows golfers to enhance their grips for a fraction of the
cost, and in less than half the time spent on traditional re-gripping.
The Softspikes ClubGrip brings a cost effective solution to the golf
grip market without compromising performance, as the product offers the
same feel, durability and cushioning of today's high-performance grips,
yet requires no tools for the re-gripping process.
Also debuting in the Company's 2009 accessory line is the
"first-of-its-kind" Softspikes Golf Ball Alignment Tool, the only tool
that marks both sides of the ball, while offering unique features to
promote proper swing techniques. The new tool incorporates a proprietary
spring mechanism into the design which holds the ball in place and
enables golfers to easily mark each side of the ball without having to
re-position the tool. Additional features include a new putter
squareness line developed to enable golfers to keep the putter face
square through impact, and a swing path reminder line that helps promote
a proper swing path.
Rounding out the innovations in the 2009 Softspikes accessory line is
the Softspikes Push Tool, a professional grade divot tool that uses a
simple push technique allowing golfers to correctly repair ball marks
without damaging roots. With Softspikes having forced the ban on metal
spikes at virtually every golf course in the U.S., the Company has
developed the new push tool to take on the dilemma of ball marks on golf
greens. According to industry research, one of the most common
complaints at golf clubs nationwide is ball marks and the negative
impact they have on the golf green putting surface. With the innovative
Softspikes Push Tool, golfers repair a ball mark by simply "pushing"
around the mark, rather than pulling up or digging into the turf. This
technique does not damage the roots and allows the mark to heal quicker
than ever, improving play and saving golf courses millions in green
repair costs.
The new Softspikes accessory line is perfectly complemented by its
PrideSports golf tee business, led by the Professional Tee System®
(PTS), golf's #1 selling tee brand. In January, PrideSports unveiled an
innovative new alternative golf tee with the launch of PTS Offset™, the
first plastic golf tee to feature a 30-degree offset angle, and "the
most advanced tee allowed by the USGA." The proprietary new offset
design was developed to increase ball visibility, while creating contact
with the club at its maximum speed and optimum trajectory, resulting in
longer drives.
For pricing and additional information on the 2009 PrideSports golf
accessory line, please visit
www.softspikes.com.
