adidas Golf Introduces POWERBAND 2.0
New Shoe Promotes More Power and Encourages a Smoother and More
Efficient Transfer of Energy Throughout the Golfswing.
CARLSBAD, Calif. - adidas Golf, the choice of hundreds of
professional
golfers around the world, has introduced the POWERBAND 2.0, the
latest
addition to the POWERBAND family. Completely re-engineered, the
shoe's
outsole design features three distinct zones for maximum energy
transfer
during the load phase, impact and finish.
Like the original POWERBAND, POWERBAND 2.0 was designed to mine
untapped power in the lower body by providing a more solid platform
and deliver that power back into the ball at impact. An all-new
POWERBAND CHASSIS featuring power geometry adds stability during the
load phase, promoting a quick and powerful move through impact and a
full-finish swing. The outsole's lateral side incorporates a sharper
edge to prevent power leaks, while the medial side utilizes a
rounded edge to allow for complete follow-through.
"Stability in a golf shoe must be optimized," said Dave Ortley,
Global Senior Director of Footwear for adidas Golf. "Too much, and a
golfer can get locked-in at address, feeling stuck and unable to
swing freely. Too little, and balance and support are sacrificed
hampering both power and ball-striking consistency. Our focus with
POWERBAND 2.0 was engineering outsole shapes that would allow for a
smooth and powerful transfer of weight and energy at every stage of
the golfswing, freeing the player to swing-away with greater
confidence, improved freedom, and unsurpassed power."
Also new to POWERBAND 2.0 is the advantage of THiNTech, a
low-profile outsole that positions the foot closer to the ground.
This creates a remarkably solid, responsive and stable shoe that
makes hitting a golf ball a more tactile experience. It also lowers
the athlete's center of gravity to promote increased stability, and
channels feedback from the ground more efficiently to promote
improved footwork, resulting in ultimately more solid ball-striking.
Other technologies in the POWERBAND 2.0 include GRIPZONE - a footbed
surface that locks the bottom of the foot securely in place, FitFOAM™
insole - engineered to evenly distribute weight and pressure for a
personalized fit, DYNAMIC TRAXION® AC cleats - for enhanced grip and
leverage, and adiTUFF™ - an abrasion-resistant material designed to
protect the toe from wear.
POWERBAND 2.0 is offered in both Men's and Women's, each in their
own colorways: (Men's) Running White / Dark Silver Metallic / Azure,
Black / Black / Metallic Silver, Running White / Black / Metallic
Gold, Running White / Running White / Black and (Women's) Running
White / Neece / Metallic Silver, Running White / Running White /
Dark Silver Metallic. POWERBAND 2.0 includes a two-year waterproof
warranty and carries a manufacturer's suggested retail price of
$140.
