Vertical Groove Golf Introduces The Vertical Groove Driver

Vertical Groove Golf, LLC, has turned the golf industry upside down with the introduction of the cutting-edge Vertical Groove Driver, the first USGA conforming golf club to enter the market featuring vertical groove technology on the club face - which is proven to deliver greater distance and better accuracy off the tee. Read more >>


OBRA PUMA and Lexi Thompson have made it official once again, signing the LPGA star to a long-term extension with the company. Read more >>



Devereux, an innovator in properly styled men's golf and resort introduces its Americana Collection for Fall 2016. Read more >>

Course of The Week

Equipment

Bettinardi Golf Introduces New Models For 2017

Long known for its stylish putter designs, Bettinardi Golf has revamped their Studio Stock and Queen B lines for 2017 by introducing eight new models with enhanced technology, detailed face millings and superior finishes. Read more >>

Travel

New Norman Signature Course Opens At Vidanta Nuevo Vallarta

Vidanta Resorts and Vidanta Golf, along with KemperSports, announces the opening of the newest course in the Vidanta Golf portfolio, the Norman Signature Course at Vidanta Nuevo Vallarta. Vidanta partnered with internationally-recognized golf legend and course designer Greg Norman to build this championship course. Read more >>

Travel Location of The Week
Lifestyle

Ouul Introduces A Stylish, Sporty And Super Light Stand Bag From The Python Collection

OUUL, a cutting-edge designer and developer of fashion forward, technically superior bags and accessories, proudly launches its flagship golf bag that firmly establishes the company at the forefront of the golf industry with its dynamic styling, signature appointments and superior weighting - the Python Super Light Stand Bag. Read more >>


Fitness

Lat Exercise

A lot of times I have golfers and other clients who come to me and I find out that they are having a hard time moving with their upper body or rotating for their golf swing because their Lat are very tight. The reasons could come from sitting behind a desk all day, driving a car a lot throughout the day, or for other reasons. This is an exercise to help golfers obtain the proper rotation needed in the golf swing. Watch the video >>

Private Club of The Week

Instruction

Hitting The Fairway Bunker Shot

It is often said that the best advice for the middle-handicapper is to don't try to do too much. So does one take a more conservative approach when your shot actually counts? Say for example you have a good lie in a fairway bunker and no tall lip to contend with, you don't have to play defense and blast out to the fairway. PGA Professional Matt Hibbs offers some simple tips to help you hit better fairway bunker shots. Watch the video >>


The 19th Hole

PGA Of America Supports Golf Course Superintendents Association Of America

The PGA of America has announced it will contribute $100,000 over the next three years to the Environmental Institute for Golf (EIFG) to support the work of the Golf Course Superintendents Association of America (GCSAA). Read more >>